Misha & Puff jumper, Bobo Choses hat, jeans and backpack.

Tiny Cottons knit vest, Misha & Puff top

 The Campamento sweatshirt, Misha & Puff skirt, Bobo Choses hat

Mini Rodini jacket and shorts, Bobo Choses hat

Bobo Choses jacket, Main Story sweatshirt, Tiny Cottons jeans

 Mini Rodini jacket, Bobo Choses hat

Mini Rodini sweatshirt and sweatpants 

 Bobo Choses shirt and hat

 Bobo Choses sweatshirt and hat

 Misha & Puff overalls, The Campamento sweatshirt

 Tiny Cottons vest, Misha & Puff top, Bobo Choses trousers

 Misha & Puff jumper, Bobo Choses hat and backpack

Mini Rodini dress, Tiny Cottons sweatshirt, Baggu bag 

 Tiny Cottons vest, Misha & Puff top

 Mini Rodini jacket, top and shorts, Bobo Choses hat

 Bobo Choses shirt, trousers and hat

 Misha & Puff overalls, The Campamento sweatshirt, Mini Rodini hat

 Mini Rodini dress, Tiny Cottons sweatshirt

Shop all our clothing collections here.

Can you tell us how you started Sideline?

'I started Sideline almost 10 years ago alongside freelance and consultancy work – hence the name. I saw a little niche and wanted to do something I believed in from start to end. I was working with a manufacturer where I’d helped to set up some new and exciting sustainable processes and kind of wanted to showcase some of these. I started very small without any money or investment and I have let it grow at its own pace over time.'

What’s your starting point for designing a new collection and for SS24 in particular?

'I always have an idea of a concept which is usually quite abstract. This season I was thinking about the idea of Sideline being a small brand and why I'm happy to stay in that space. This lead to the concept of "Slow growth" and from here the connection between nature and the slowness of growing a garden.

When I start to actually design the collection, the process is always fabric first. I put together an initial fabric and colour story which then starts to inform the design.'

What are your favourite pieces from your SS24 collection? 

'I’m a long-time fan of all things patchwork so I love the Coco Jacket and Tally Dress, these feel very true to the Sideline heritage. I also really love the Nancy Dress for summer.'

 The Tally dress

 The Coco jacket

How would you style them?

'Without too much thought. That’s kind of the idea behind Sideline: easy to wear, all day, everyday.'

Which Sideline pieces will you be packing for your summer holiday?

'The Beau Dress because it’s so light and airy – I just want minimal clothing in the summer and nothing tight-fitting.  This dress packs really well, requires no ironing and can be thrown on every day – ideal for holidays.'

We both live in Lewes in East Sussex. What are your favourite things about living here? How does your surroundings influence your designs?

'The South Downs are my absolute favourite place on the planet, I know my way around the less trodden paths quite well and love exploring new places. I always feel so free and happy high up on the hills. I spend a lot of time running on the Downs: I find it very mediative and often switch off from life completely, but there are also times when I have a lot of ideas, which often end up being used in my designs.'

Tell us about your beautiful new studio space…

'Our new space is very different to our previous studios, which have all been in local historic buildings. This space is lovely and light. It’s a new build with high ceilings and lots of windows. It’s got a great energy and I feel very productive there. 

We have opened up on quite a few occasions for pop-up days and it’s been so nice to meet so many of our customers.  We have some exciting events coming up with more in planning…'

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The beautiful Sideline studio in Lewes. Photo by Lola Thomas

Ellen in her studio. Photograph by Lola Thomas

Can you share some local recommendations for Lewes visitors?

'Grab a coffee at Ground when you arrive and head for a walk up Mount Caburn, the views are amazing. When you return having built up a nice appetite, I’d recommend Dill, No 34, Pestle & Mortar or Cafe Vegu for lunch.

If staying into the evening, a pint at the Lewes Arms (featuring the brilliant Pat's Pizzas) where you could also try your hand at our local game, Toads.

If you are here at the weekend, we have two great local breweries with tap rooms,  Beak and Abyss. We also have a great outdoor pool called Pells where our friends The Nomadic Sauna are opening soon.'

We love your Sideline Muses series. Is there anyone you’d love to see wearing Sideline?

'Patti Smith and PJ Harvey.'

Any hints of what’s to come for autumn/winter? 

'Top secret but not long to wait now…'

 What are your top 3 studio snacks?

 'Chocolate, chocolate, chocolate – it’s all I need.'

 Top 3 music / podcasts you listen to in the studio?

'90% of the time its Radio 6. I can’t concentrate on a podcast and work at the same time but if I’m doing something which doesn’t require my concentration so much I listen to The Rest is Politics, Adam Buxton, Ear Hustle, Off Menu or true-crime of the light variety.'

What do you like to do outside of Sideline?

'Running, meeting friends for hot chocolate, live music – normal middle age stuff.'

Top 3 picks from coronadoyouth?

'You carry some great brands – I love the Misha & Puff kids stuff and want most of it for myself. Baggu are great and I love Up Up chocolate because, well… chocolate!

Misha & Puff Soiree cardigan

Baggu sport backpack

Up Up chocolate

Who’s best – Paul Mescal or Andrew Scott?

'At this very moment, Paul Mescal.'

Thanks for chatting with me, Ellen! 

Shop our Sideline collection here. 

Here are some of our favourites in the beautiful SS24 collection. 

Shop our entire Misha & Puff selection here. 

SCOUT TOPS: a signature Misha & Puff style with kerchief. 

 PALOMA TOP + SAILOR TOP 

HOMAGE PEPLUM TOP + HOMAGE SWEATER

REC TEE + RESORT SHORTS

BACKGAMMON KNITS: cardigan, wrap and skirt

BEACH PANTS in gorgeous zigzag prints

SWIMWEAR: vintage-inspired styles with UPF 50+ protection

SIMONE OVERALL: love that retro wave jacquard knit

LANDSCAPE SWEATER

APRON TOP + XXXX PANTS in the amazing Dacha Stripes print

SOIREE CARDIGAN with hand-embroidered detail

Shop our entire Misha & Puff selection here. 

It's our 10th birthday! To celebrate hitting this wonderful milestone we've asked some of our favourite brands and makers to create special things just for us... 

Thread Maker is the work of queen of bows, Zara Peters, who makes wonderful hair bows and hair scrunchies by hand in east London. For this special collaboration, co-founder Fiamma chose beautiful linen fabrics for our gorgeous two-tone scrunchies, smaller hair bows in pink, rust and blue, and larger black hair bows. All of these hair accessories work brilliantly for adults, teens and kids alike. 

Shop our 10th birthday collection here. 

Of course, we had to ask Sleepy Doe, the wonderful British brand who make gorgeous pyjamas that our kids love to wear. 

We have this beautiful Harlequin print in Marigold - a lovely warm colour that works super well for boys and girls. Available in age 2-3 to 12-13y, so siblings can match, we think it will be gorgeous for Christmas Eve pyjamas too. 

SHOP 10TH BIRTHDAY EXCLUSIVES COLLECTION 

Photo by @tarniegr

Photo by @wolfnoodle_

Photo by @dailylunax

Photo by @daisy.rufus.suki

SHOP 10TH BIRTHDAY EXCLUSIVES COLLECTION 

A long time ago (10 years), in a galaxy far, far away (when we both lived in Stoke Newington and didn't have so many kids)…

We launched our store, coronadoyouth, way back in 2013. A whole decade ago! It's wild to write that. And it's been an amazing rollercoaster of 10 years being shopkeepers: finding things we love that you love from all around the world, working together and laughing together in London, Lewes and Paris, having a brilliant team helping us at our HQ (we love you Kath and Sharon!), and doing it all for the kids: Wolfe, Anna, Jude, Matilda and Violet.

Thank you to everyone who has supported us along the way, shopped with us, given us advice, cheered us on. Special thanks to Gemma, Phil, Matt and Barry for everything.

And onto how we're celebrating our 10th birthday. 

We've worked with some of our favourite small brands and makers on special products just for us. Check out our 10th birthday exclusives collection here. 

And of course, more treats for you… 

20% off nearly everything* (please see exclusions) for the next 7 days and our coveted birthday goodie bags are back – and even better than ever! But you'll have to be quick…

Here's how it works…

Get 20% off with no minimum spend! 
Use promo code: PERFECT10 until 6th November 2023.

Get 20% off AND a goodie bag worth over £190!
Only 50 available. Spend £350+ (before discount) & use promo code: GOODIE10

Get 20% off AND a mega goodie bag worth over £460!
Only 10 available. Spend £695+ (before discount) & use promo code: MEGA10

Note: if the MEGA10 and GOODIE10 codes don't work, it means the bags have all been claimed. But you can still enjoy 20% off our site with code PERFECT10.

Only one Goodie or Mega bag can be claimed per customer.

Love, Nicky & Fiamma xx

SHOP THE BIRTHDAY SALE HERE

 P.S. The goodie bags are heavy, so sadly they're for UK orders only. Everyone can get 20% off though!

P.P.S If you return your order, we ask that you return the goodie bag too, so that we can gift it to another customer.

* Our birthday promo is only valid on new orders and not in conjunction with any other promo codes or discounts including Rewards Club. Excludes our 10th birthday exclusives; Mini Rodini Pre SS24, Apolina, selected Main Story and Misha & Puff. Valid until midnight 6th November 2023.

Hugest thanks to our wonderful brands and friends for contributing so many amazing things to our goodie bags!

Goodie bag contents: Pipsticks pro pack of stickers; game or jigsaw from Laurence King Publishing; Goodnight Little Panda book from Magic Cat; Mini Rodini notebook; two sets of Djeco face stickers; Hey Yum sweets; Studio Wald notebook; Ooly Bamboo Brights highlighters and two sets of scented stickers; Punchy drink; Otherly or Coco mini chocolate bar; Noted flowering fortune; Poppy & Pout lip balm; book and poster from Nosy Crow; Konges Slojd pacifier and muslin cloths or octopus teether or rabbit; Crispin Finn 'Ciao' card; Bobo Choses tote bag, stickers and patches; Rumble Cards greeting card; Questioneers badge and stickers from Quarto; Tiny Cottons stickers, Hot Tea Mama sample, Herboo seeds.

Plus a selection from: Plan Toys Punch and Drop game; Apolina shorts and Apolina x Polka Dot Club doll trousers, Titlee jewellery, Konges Sløjd stacking blocks, Marvling Bros matchbox gift, Main Story socks and Mimi & Lula hair accessories.

The incredible mega goodie bags contain all of the following:

Plan Toys My First Calendar wooden toy; Apolina shorts; Titlee jewellery; Marvling Bros matchbox gift, Main Story socks; Mimi & Lula hair clips; Dook soap or bath salts; Blanka soap; Silly Silas tights; Moulin Roty rabbit soft toy; Young Double sticker; Wolfnoodle A4 print; Pipsticks pro pack of stickers and three notebooks; I Saw It First: Ocean game from Laurence King Publishing; Goodnight Little Panda book and tea towel from Magic Cat; Mini Rodini panther cap and socks; two sets of Djeco face stickers; Studio Wald notepad; Ooly Bamboo Brights highlighters and two sets of scented stickers; Punchy drink; Up Up chocolate bar; Poppy & Pout set of 3 lip balms; poster from Nosy Crow; Konges Slojd pacifier and building blocks; Crispin Finn notepad; Bobo Choses tote bag, Petit Book, stickers and patches; Rumble Cards greeting card; Questioneers badge and stickers from Quarto; Tiny Cottons hair clips, Hot Tea Mama box of 'Get Up And Glow' tea.

Here's a closer look at what's in our epic goodie bags.

Pipsticks' brilliant stickers have been bringing us joy since we started stocking them earlier this year. All the goodie bags will receive a Petite Pro pack with several sheets of their awesome stickers inside, and mega bags will also have a trio of their excellent Traveller notebooks. 

Studio Wald make gorgeous flower presses (don't miss our exclusive one launching as part of our 10th birthday collection) and stationery with nature-inspired illustrated covers. Mega bags have weekly planner notepads, while goodie bags have lovely notebooks or recipe planners. 

Main Story are our go-to for the best quality wardrobe essentials: the coolest oversized cuts in dreamy colour palettes and prints. Mega bags and selected goodie bags contain pairs of their excellent socks.

Punchy drinks are premium low-calorie soft drinks, mixed with feel-good flavours, all-natural ingredients and a splash of Vitamin D. And the cans are so pretty! All 60 goodie bags contain a can of delicious sparkling Punchy drink in either Blood Orange, Bitters & Cardamom; Cucumber, Yuzu & Rosemary or Peach, Ginger & Chai.

Mimi & Lula is the best for pretty hair accessories, bags and darling dress-up. We have a selection of gorgeous hair bow clips and pom pom hair elastics in our mega bags and selected goodie bags.

Poppy & Pout's all-natural lip balms come in gorgeous, plastic-free cardboard tubes. We're excited to have restocked the best-selling lip balms you already love, plus a new kids' range and fun Birthday Cake Confetti flavours. Goodie bags will each have a lip balm, while mega bags will have a set of three each!

Rumble Cards' colourful and fun greetings cards have been flying out all year. We love these brilliant Birthday Boogie and Happy Birthday cards, added to all the goodie bags. 

Noted's sweet flowering fortunes make gorgeous little stocking fillers. Inside, there's a paper fortune and seeds to sew. So fun!

Ooly's dreamy rainbow stationery is a knockout gift for kids, teens and adults. All our goodie bags will contain TWO packets of fun scented stickers and a Bamboo Brights highlighter set. So great!

We love the Little People Big Dreams series of inspiring little autobiographies of famous people past and present. Brilliant gifts! Quarto have given us 10 of the latest titles (Freddie Mercury, Leo Messi, Princess Diana, Steve Irwin and Lewis Hamilton) for our mega bags. 

French brand Djeco make the most wonderful toys, crafts and accessories for kids and babies. Truly something for everyone! This year, all our goodie bags will contain two sets of these super-fun face stickers.

Swedish clothing faves Mini Rodini are one of the first ever clothing brands we stocked and we love them to this day! Ethically made, organic fabrics and the most fun prints. We have their iconic panther caps, fun socks and veggie-print notebooks to give away.

We love Crispin Finn's stylish red, blue and white designs on their brilliant cards and stationery. Get your packing lists locked down with these excellent notepads and say 'Ciao' with the brilliant cards. 

We're so excited for our Young Double collab collection of exclusive tees. Mega bags will receive these fun holographic stickers, too. 

Dook's award-winning salt soaps and bath salts are handmade in small batches in Edinburgh and are the best treat for yourself or a pal. Mega bags will receive either a soap or a tin of bath salts. 

Danish brand Konges Sløjd make the dreamiest clothing (think super-pretty party dresses and gorgeous knits), home decor, accessories and toys. We have a host of darling things for our goodie bags, including building blocks, pacifiers, muslin cloths, teethers and toys. 

The cutest tights ever! Silly Silas make the iconic tights with braces in beautiful warm tones, for the sweetest baby and toddler outfits around. Mega bags have a pair of tights each! 

How sweet are these little rabbits for our mega bags! We love French toymakers Moulin Roty for their brilliant stocking fillers and fun toys.

Hey Yum are redefining candy with their organic sweets infused with fruit – seriously delicious! Goodie bags all have a 

Up Up use the world's first 100% slave-free cocoa (certified by slavefreetrade.org) to make outstanding, fully traceable, single-estate chocolate in Leith, Scotland. Not only that, the chocolate is amazing and the packaging is so good. Mega bags contain a divine chunky milk chocolate bar to treat yourself.

Coco make wonderful chocolates and sweets, and collaborate with artists to create their outstanding wrappers. 

Otherly's gorgeous chocolate is made from oat milk for a plant-based, vegan treat. Goodie bags have either a mini Otherly bar or a mini Coco bar.

We know that you love Apolina as much as we do, so it's a delight to have these special Apolina shorts to add to our mega bags and selected goodie bags. Plus, there are charming Apolina x Polka Dot Club trousers, for the best-dressed dolls in town!

Wolfnoodle's gloriously bright and joyful illustrations work so brilliantly on her A4 prints. Sammy has given us prints for the mega bags. Don't miss our exclusive collab print for our 10th birthday too: a "Gateau" cake print! 

Marvling Bros make sweet matchbox gifts which are wonderful stocking fillers or little gifts. We stock the super-cute mini cross-stitch kits and pocket pal animals. Mega bags and selected goodie bags will have this darling 'Little Hug in a Matchbox' gifts.

Major treats from our friends at Laurence King Publishing! Mega bags include the firm family favourite: I Saw It First: Ocean games, while goodie bags contain either The A-Z Of Cats feline-shaped jigsaw puzzle, The Infinite Maze or Teach Yourself Dog card game.

Blanka soaps are small-batch natural soaps, made by hand in Brighton using traditional methods. These artisan soaps are moisturising, nourishing and smell amazing! We are thrilled to have collaborated with Blanka on our own soaps for our 10th birthday collection.

Paris brand, Titlee jewellery is beautifully delicate and handcrafted from gold-plated brass and coloured enamel charms. There are gorgeous fox and bear necklaces in our mega bags and selected goodie bags will also receive a lovely bracelet or necklace.

Bobo Choses has been a mainstay at coronadoyouth for so long now, and we dearly love their playful clothing for kids and adults. We're excited to include the AW23 'Up Is Down' collection's Petit Book in our mega bags, and totes, stickers and patches in all 60 bags.

Ethically and sustainably made Plan Toys wooden toys are a surefire winner. We have amazing My First Calendars in the mega bags, while selected goodie bags will receive a Punchy & Drop wooden game. 

Magic Cat Publishing wow us every year with their wonderfully eclectic books for kids of all ages, from fairies and dragons to knots, nature stories and the nostalgic Brown Bear Wood series. There are lovely toddler books in all the goodie bags, and sweet tea towels in the mega bags.

Hot Tea Mama's award-winning, delicious teas are made to support better periods, pregnancy, motherhood and menopause – there's a tea for every stage of your life. We have 'Get Up And Glow' full-size boxes in the mega bags and samples for everyone.

Herboo's super-giftable seed packets are beautifully designed with a garden full of flowers and plants to choose from and grow yourself. We're super excited to have worked on an exclusive sunflower seeds packet in our 10th birthday exclusives collection: our goodie bags will have one each, too!

Nosy Crow have contributed an amazing selection of board books and chapter books, plus A Whale Of A Time tote bags to celebrate the excellent new funny poems anthology.

Abrams & Chronicle's Questioneers series of picture and chapter books by Andrea Beaty is brilliant! There are fun badges and bookmarks in the goodie bags, too.

Spanish brand Tiny Cottons' clothing for kids and women is a delight. Mega bags have super-cute bear hair clips and stickers for goodie bags. 

We were beyond thrilled to collaborate with Young Double, Rox Webster's brilliant small-batch printing brand, which is also turning 10! 

In this exclusive collection, you'll find her classic prints: 'Future Artist', 'Cooler Than TV' and 'Younger and Wiser' on brand-new colours. And an exclusive print just for us: 'Dance Baby Dance', available in three colours for kids (pink, moss and mustard) and clay for adults. Rox has hand-dyed and hand screenprinted these tees just for us. We hope you love them as much as we do!

SHOP YOUNG DOUBLE in our 10th BIRTHDAY COLLECTION

Dance Baby Dance tees on pink, handy-dyed moss and mustard

COOLER THAN TV on natural 

YOUNGER & WISER on hand-dyed clay (with a large back print and a 'Young Double' chest print)

FUTURE ARTIST in ice blue

SHOP 10TH BIRTHDAY COLLECTION

We've chosen 19 special dresses, blouses, skirt sets and dungarees, launching on site at 2pm on Thursday 14th September 2023. 

Check out our preview and shop the collection from launch. 

SHOP APOLINA

 

 

 

 

 

SHOP APOLINA

Summer is here! And Konges Sløjd's excellent summer collection has everything you need for sunny outdoors fun in the garden, on the beach or on holiday. 

PADDLING POOLS

Make the most of the sunshine with paddling pools in different prints and sizes: lemon, cherry, unicorn and hearts, plus fun see-through styles, a heart-shaped pool filled with red glittery cherries, and an adorable mushroom sprinkler!

SUNGLASSES

Keep the rays off with Konges Sløjd's super-cute flower sunglasses for babies and kids. They have polarised lenses with maximum UV protection. The sweetest summer accessory!

FLOATS

Whales, unicorns and dinosaurs floats… take your pick from our Konges Sløjd inflatable pool toys.

WATER WINGS

Stay safe in the water with Konges Sløjd water wings in adorable prints (dinosaur, hearts, unicorns, cherry and lemon) and fun shapes (hearts and shells). We love the bestselling float vests, too.

SWIM RINGS

Make a splash with excellent swim rings in baby (with an integrated seat), junior and grande.

SWIMWEAR

The sweetest swimsuits, bikinis and swim shorts, plus matching swim hats and sun hats for the best beach outfits around…

GOGGLES 

Dive in with goggles, mask goggles and even flipper and snorkel sets for children.

BEACH PLAY SETS

Everything you need for sand castles at the beach or sand pit! We have four different sets, each with watering can, bucket, spade and various sweet moulds. 

SHOP KONGES SLØJD

This cult favourite hair accessories brand is a WOC-owned, female-operated small business in Seattle, making the best hair claws, hair slides, hair clips and hair barrettes, including the iconic checker claw.

Made from cellulose acetate (plant-based bioplastic), the clips and claws come in Chunks' signature checkerboard (hand-staggered, not printed) and swirly colours, with different sizes to suit all kinds of hair types and styles.

You will love how well they hold your hair and how durable they are. These are the best and built to last – avoid the cheap dupes!

Founded by Tiffany Ju in 2019, Chunks is proudly and responsibly made in Jinhua, China.

Scroll to see some of our favourite styles…

CHECKER HAIR CLAWS: the iconic style, available in 3 colours. Works for all hair types, especially great for medium-thick and mid-length hair.

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NIMBUS HAIR CLAWS: the go-to for thicker, longer hair.

HAIR SLIDES

JUNO HAIR CLAWS: for half-up styles on long and thick hair or whole French twists on fine / mid-length hair.

ALLIE HAIR CLIPS

URSA HAIR CLAWS: perfect for messy top buns and curly, textured hair. Can handle a whole French twist on fine / mid-length hair.

SHOP CHUNKS

1. Fanny packs AKA bum bags AKA cross-body bags 

Wear them cross-body or at the waist, over a jacket or outfit, tucked away under your coat, this is a brilliant hands-free bag.

2.  Medium crescent shoulder bags

We love the 90s vibes. Effortlessly casual, this bag can be worn over the shoulder or cross-body, and fits in plenty of stuff. 

3. Mini nylon shoulder bag

The smaller version of the sell-out shoulder bag, this cute style is slightly slouchy, slightly structed.

4. Camera cross-body bag

New for spring/summer, this little cross-body bag is a slightly structured style with an adjustable strap. 

5. Sport cross-body bag

This excellent hands-free bag can be worn cross-body or over your shoulder. You can even remove the strap so it's a handy organisational pouch.

6. Horizontal duck bag with zip

When you want to carry a bit more, the horizontal duck bag is a classic choice. Made from sturdy recycled canvas and now with handy zip closure, too. We love this summery pastel gingham print. 

7. Travel cloud bag

Feather-light and super-roomy, the travel cloud bag is perfect for overnight stays and weekends away. It even packs away into a detachable pouch. 

8. Cloud carry-on bag

Upgrade your hand luggage with this super lightweight tote bag, which packs away into its own pouch too. We love the clever trolley sleeve so you can pop it onto your suitcase handles, for breezy walking through airports style! 

SHOP ALL BAGGU 

These 100% natural vegan soaps are made with soothing and cleansing ingredients formulated for each astrological star sign. Plus, the packaging has some playful and irreverent advice for each sign (Sagittarius: shut up and take it all in; Virgo: chill out and take the edge off; Aquarius: get over yourself and live a little). 

A brilliant gift for friends' birthdays, Mother's Day, Christmas and a year round treat for your mates, whether they love horoscopes or not.

SHOP HOROSOAPS

Think sweatshirts, T-shirts, vests, shorts, trackpants and denim jeans for kids who love to run, jump, play and of course, laze about. We love the 90s vibe, layering and modern take on sportswear.

Everything is made from premium organic cottons and it's supremely comfortable to wear, which is why our kids keep choosing to wear these pieces time after time. And the top-notch quality means they're perfect for passing on to siblings or friends. 

The SS23 collection is called 'Off In Pursuit Again' and embodies the joy of kids exploring and setting off on adventures. Inspired by artist, Anni Albers, the collection plays with her combinations of colours: mossy greens, lemons, tonal shades and hints of brick and brights. The weft of a weaver’s work reflects in the stripes, and the linear prints, a mix of mid-century modern and retro sun-bleached sunny days. 

Check out some of our favourite looks from this season's collection.

SHOP MAIN STORY

SHOP MAIN STORY

Here are some of our favourite looks from the SS23 'Paraiso' collecion: 

Dreamy sun dresses

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Summer knits

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 Blouses with frill detail: so great paired with denim

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Discover and shop the full THE TINY BIG SISTER collection here.

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The brilliant SS23 collection, 'Artists and Their Cats' features lovely embroidery and hand crocheted details, along with fun cat prints and a bespoke all-over print that we love.

'I'm like a cat. Cats can play all day' Ai Wei Wei

The Tom & Boy collection takes inspiration from the art world, artists and their pet cats. The likes of Picasso, Warhol and Klee all depicted cats in their work. 

Artists tend to spend long stretches of time alone so they can stay focused on their work. Many artists do this while locked away in a studio. Cats bring a certain energy to the space, but they're generally independent creatures. This makes them the perfect companion for the artist. There's this idea that artists are always aloof, independent and sometimes rebellious, so they definitely have traits in common with their cats. 

The playful cat prints are created by artist and designer, Lucia Martinez

SHOP TOM & BOY

 1. EASTER BUNNIES

Well, of course! We stock iconic Miffy soft toys and sweet Olli Ella Bunny Moppet Cozy Dinkum toys. Plus, little ones will look adorable in rabbit-themed onesies from Konges Sløjd. 

2. SPRING BOOKS

Celebrate glorious springtime with books about chicks, the Easter rabbit tales and sweet nature stories (we love the Slow Down series and Gabby Dawnay's delightful 5 Minute Nature Stories from Magic Cat).

3. EASTER BASKETS

Collect chocolate eggs with Olli Ella's adorable Piki baskets and Apple baskets. These are so lovely for storing treasures year-round, or super-sweet decor. 

4. JIGSAWS

Rainy Easter holidays? No problem. We love this Rainbow Eggs jigsaw puzzle that's perfect for sharing with older kids. 

5. CHOCOLATES

We couldn't leave these out! Otherly's oatmilk chocolate is a delicious dairy-free treat.

SHOP ALL EASTER GIFTS

But even better: UP UP use the world's first cocoa to be certified slave-free by an independent NGO, SlaveFreeTrade.

UP UP uses single-estate cocoa, origin made with a fully traceable short supply chain (plantation to processing site to UP UP's factory). Read more about their great work here. 

Delicious chocolate with a conscience! Perfect as a gift for friends, kids and of course… yourself!

Shop UP UP

Here's a preview of what we have but remember stock is very limited. The collection launches at 1pm on Friday 24th March 2023. 

SHOP APOLINA

1. STEVIE DRESS 

2. MILDRED DRESS

3. SADIE DRESS

4. DAPHNE SUN DRESS

5. CECE DRESS

6. ESTHER DRESS

7. INA DRESS 

8. SALLY DRESS

9. INA DRESS

10. BESS PLAYSUIT

11. JOAN ROMPER

12. CLEO ROMPER

13. SELINA BLOUSE

14. SELMA SUNSUIT

14. HEDDA BLOUSE

15. INES SET

16. THEODORA SET

17. DIDI SET

18. MYRA SET

19. WENDY SET

As a mum of three girls, I really appreciate little gifts of time to myself on Mother's Day: an uninterrupted cup of tea (drunk hot!) and time to read my book, a bath with my favourite bath salts, a stress-free (please) walk with the kids…

Here are some more treats on my top 10 mother's day gifts wish list too. 

1. HOROSOAPS: soaps for your astrological star sign. We love the playful messages for your horoscope on the packaging too. 

Shop Horosoaps

2. UP UP CHOCOLATE: the first-ever certified slave-free chocolate. Added bonus: it's delicious of course. Extra added bonus: super-pleasing packaging before you tear it open. 

Shop UP UP

3. SIDELINE: my favourite womenswear brand has excellent supersized totes and pouches that make great Mother's Day gifts.

Shop Sideline

4. POPPY & POUT: 100% natural lip balms and lip tints in cardboard tubes. 

Shop Poppy & Pout

5. HERBOO: packets of sweetly packaged seeds. A lovely gift that you can share as a gardening activity with kids.  

Shop Herboo

6. ARTFUL: our new 'art school in a box' sets are a brilliant gift for creative grown-ups (or older kids). Each box premium art supplies and an Artful magazine on the subject, including amazing inspiration, projects and ideas. 

Shop Artful

7. STATIONERY: A fresh new notebook? Yes please!  

Shop stationery

8. BAGGU: our one-stop shop for reusable bags, canvas backpacks, crossbody bags, totes, bum bags, lunch bags and more. We love them! 

Shop Baggu

9. NEW BOOKS & JOURNALS: Take the time for you: write in the 'One Line A Day' journal, read a spring poem every evening and try inspiring rituals. 

Shop books 

10. JIGSAWS: I love this new 'Grow' puzzles with its beautiful floral illustrations. We have plenty more jigsaw puzzles to choose from. 

Shop jigsaws

For more inspiration, check out our full edit of Mother's Day gifts here.

Shop our edit of wonderful dresses and blouses: loose and comfortable for play, beautiful to pass on as heirloom pieces. 

Shop our Apolina edit here. 

So, we're celebrating with treats for you: 20% off nearly everything* (please see exclusions) for the next 7 days and of course, our famous birthday goodie bags are back! 

Here's how it works…

Get 20% off with no minimum spend! Use promo code: PIECESOF8 until 5th November 2021.

 Get 20% off AND a goodie bag worth over £125!

Only 50 available. Spend £225+ (before discount) & use promo code: GOODIEBAGPLEASE

 Get 20% off AND a mega goodie bag worth over £340!

Only 10 available. Spend £375+ (before discount) & use promo code: MEGABAGPLEASE

Note: if the MEGABAGPLEASE and GOODIEBAGPLEASE codes don't work, it means the bags have all been claimed! But you can still enjoy 20% off our site with code PIECESOF8.

Only one Goodie or Mega bag can be claimed per customer.

Love, Nicky & Fiamma xx

SHOP THE BIRTHDAY SALE HERE

 P.S. The goodie bags are heavy, so sadly they're for UK orders only. Everyone can get 20% off though!

P.P.S If you return your order, we ask that you return the goodie bag too, so that we can gift it to another customer.

* Our birthday promo is only valid on new orders and not in conjunction with any other promo codes or discounts including Rewards Club. Excludes Daily Brat, Little Cotton Clothes, Bobo Choses 'Fun' collection, Mini Rodini Catz rainwear and Pre SS22. Valid until midnight 5th November 2021.

Thank you so much to all the wonderful brands who have contributed such amazing things this year! 

Let's take a closer look inside…

Moulin Roty large tote bags from the lovely French toymaker. Such a great size!

Djeco mini jigsaw puzzles and super-cute sticker sets

Olli Ella 'Basics' and 'Care' doll clothes sets, which fit the adorable Dinkum Dolls.

Sophie + Co DIY headband kits! Sophie + Co makes small-batch handmade clothing and offers an amazing Refashioned service: send in your unwanted garments and she'll remake them into the best kids' clothes! Check out her new bricks and mortar store in Market Harborough, too.

We love Creativ's brilliant craft supplies and kits. We have super 'Funny Friends' kits in our goodie bags: make your own pirates or Christmas-themed fun!

Ooly unicorn click-it erasers from our go-to brand for super-fun stationery.

East End Prints cards – and we're really excited to bring EEP to our store soon, too! 

Hot Tea Mama 'Night Owl' tea boxes and 'Get Up And Glow' tea bags. Hot Tea Mama make award-winning wellness teas to support women through motherhood and beyond, one cup at a time.

Popcorn Kitchen gourmet popcorn: we love this British brand's hand-popped popcorn. - the best treats and flavours! They've very kindly shared a 10% discount code for you too: use SCOUT10 until 14th November 2021

Tigermoth coffee roasters sample bag of their house-blend coffee. Our neighbours in Lewes make the best coffee! You can buy online or they have a lovely coffee bar, too. 

H!P oat-milk vegan chocolate bars: a seriously delicious dairy-free alternative. Yum!

Wolfnoodle 'Cerise' A4 prints and postcards. The sweetest additions to your décor.

Laxmi Hussain A4 prints and mini A6 prints: beautiful artwork for your home from the wonderful London artist.

Hands Up Who Cares ethical, sustainable tees from the brilliant new Edinburgh brand

Sleepy Doe pyjamas and women's leggings from the British makers of super PJs and loungewear.

Laurence King Publishing's brilliantly silly new game: Pooper Heroes, plus lollies, stickers and an extra story book. 

Herboo Sunflower 'Teddy Bear' seeds: beautifully packaged little gifts for gardeners young and old. 

Pelegrims mini hand pomades from the amazing new low-intervention skincare brand using grape extracts from Westwell wines vineyard in Kent. 

Humble Warrior sparkling botanical drinks for plant-based power!

Coco Salted Caramel chocolate bars from the artisan chocolatier with the artist collaboration wrappers. Amazing gifts (or treats for yourself). 

Disana mini wool shampoos - keep your knits in perfect condition! From the wonderful German merino wool clothing brand.

The Paper Bag Party Shop sweet shadow puppets: we love their simple, modern, plastic-free toys with compostable packaging.

Mini Rodini notebooks from the super Swedish clothing brand.

Nailmatic Kids soaps, nail polishes and body glitters: vegan, nasty-free skincare goodies for children.

The Kindness Co-Op: lovely affirmations on pins, badges and postcards. Because being kind is important – and cool!

Magic Cat publishing: beautiful tea towels and the adorable 'Goodnight Little Penguin' board book.

Little People Big Dreams activity sheets, This Book Is Feminist badges and ace picture books from Quarto

Poppik insect-themed sticker sheets. So cool!

Plan Toys mini bulldozer wooden toys and pull-along snails for little ones

Uncle Goose classic building blocks with beautiful designs

Candylab mini Candycar wooden toys: heirloom-worthy Americana cars.

Bobo Choses melamine plates and cups, postcards and patches

Nosy Crow goodies for fans of Pamela Butchart's super-funny chapter books. We love these books!

Konges Sløjd adorable goodies from our Danish lifestyle brand: dolls, muslin cloths, pacifier straps and baby mobiles.

A Dance Romance, the new SS20 collection by Bobo Choses launches on 16th January. 

Shop the Bobo Choses collection from 10am GMT on Thursday 16th January

SHOP ALL STOCKING FILLERS HERE 

Top row:
Plan Toys baby car, £17

Nailmatic crackling bath salts, £4

Wynken socks, £7.50

Ooly glitter eraser, £3.75

Professor Astro Cat's Into The Unknown board book, £6.99

Pappwatch digital watch, £14.95

Olli Ella Holdie Folk June doll, £14.95

Ooly Ninja eraser, £3.75

Second row: 
Ooly 2 of a kind pencils, £13

Olli Ella Playpa space stickers, £3.50

Djeco Tournabasic wooden toy, £10

The Animals Observatory belt, £18

Lord Of the Wings bird trump cards game, £8.99

Nailmatic Kids Lulu water-based nail polish, £7

OMY pocket colouring - animals, £8.50

Third row: 
Condor ankle socks, from £4.50

Little People Big Dreams: Frida Kahlo board book, £5.99

A Marvellous Musuem board book, £6.99

Meri Meri flamingo pom pom hair clips, £7.50

T-Lab wooden toy sloth, £12

Bottom row: 

Djeco oil pastels, £5

Meri Meri fruit tattoos, £2

Djeco wooden jewellery set, £14

Meri Meri unicorns sticker roll, £6.75

Ooly Presto Chango erasable crayons, £9

SHOP SPECIAL CHRISTMAS GIFTS FOR KIDS

Top row:

Wildfire play teepee, £135

The Animals Observatory knit jumper, £98

Plan Toys wooden pinball game, £99

Shusha moon and stars wooden balancing game, £40

Kapla 200 wooden planks set, £42

Olli Ella Strolley pram, £89

Plan Toys Victorian dollhouse, £299.95

Middle row:

Djeco Cubic House dollhouse, £81

Maed For Mini tiger knit cardigan, £60

Banwood balance bike, £139

Mini Rodini Ritzratz sailor dress, £59

Mini Rodini Forever Young faux-fur backpack, £79

Bottom row: 

Olli Ella See Ya suitcase, £65

Plan Toys parking garage, £50

Moon Picnic Weather Station, £48

Meri Meri swan velvet cushion, £36

Djeco play tent, £55

SHOP SUSTAINABLE GIFT IDEAS FOR CHILDREN

Top row: 

Ailefo organic modelling clay set of 5 large colours, £23

Ailefo wooden tools for clay, £15

Pom Maker wooden doughnut pom pom maker, £17.90

Mini Rodini furry cap, £39

Ekobo bamboo tableware set, £26.50

Plan Toys coastguard bath toy, £13

Mini Rodini Ritzratz bucket hat, £29

Middle row: 

The Bright Company pyjamas, £30

Kapla Octocolour 100 wooden planks set, £34

Ekobo bamboo plates set, £34

Plan Toys beehives game, £21

Moon Picnic weather station, £48

Bio Blo eco-friendly building blocks, £20

Bottom row: 

Plan Toys garage play set, £50

Plan Toys bulldozer wooden toy, £12

Koa Koa Make Your Own Pencil Sharpener, £29

Maed For Mini knit hat, £33

Ekobo baby feeding bamboo tableware set, £25

Plan Toys hairdresser play set, £30

Plan Toys wooden drum, £20

Kapla 100 wooden planks set, £25

SEE THE CHRISTMAS SHOP

Top row: 

Meri Meri Mini Evie doll suitcase, £25

The Little Fir Tree book, £11.99

Liewood advent calendar, now £44.10

Meri Meri wooden railway advent calendar

The Story Orchestra: The Nutcracker book, £14.99

Middle row: 

Let It Glow book, £14.99

Meri Meri glitter star purse, £12.50

Meri Meri glitter star hair clips, £10

Miffy gold glitter soft toy, £17

Meri Meri tulle angel wings dress-up, £32

Pick A Pine Tree book, £6.99

Christmas in 100 Words board book, £6.99

Meri Meri moon velvet cushion, £29

Bottom row:

Miffy silver glitter soft toy, £17

OMY advent calendar scratch-off giant poster, £16.50

Meri Meri wooden animals advent calendar

OMY Christmas Tree stickers and giant poster, £16

Meri Meri Christmas tree advent calendar

SHOP THE BOOKS FOR GIFTING COLLECTION

Top row: 

The Dictionary of Difficult Words by Jane Solomon, £17.99

Little People Big Dreams: David Bowie by Isabel Sanchez Vegara, £9.99

The Big Book of Birds by Yuval Zommer, £12.95

What's Up? by Olivia Cosneau, £8.95

Fairytale Play by Julia Spiers, £16.95

Middle row: 
My Fairy Library by Daniela Jaglenka Terrazzini, £16.99

Archie Snufflekins by Katie Hartnett, £11.99

Bright In The Night by Lena Sjoberg, £14.95

I Want My Hat gift box set by Jon Klassen, £38.99

Castles Magnified by David Long & Harry Bloom, £14.99

Star Wars Block by Franceschelli & Peskimo, £12.99

A World Of Animal Stories by Angela McAllister, £12.99

Bottom row: 
The High Street by Alice Melvin, £9.99

Where's Mr Unicorn? by Ingela P Arrhenius, £6.99

The Book Of Bees by Piotr Socha, £18.95

The Story Orchestra: Swan Lake by Jessica Courtney-Tickle, £14.99

Solar System by Anne Jankeliowitch, £14.99